Kyong Yoon is a Seoul-born media researcher. His research focuses on digital media, migration, East Asian popular culture, and youth culture.
Kyong is the author of Digital Mediascapes of Transnational Korean Youth Culture (Routledge, 2020) and Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture (Palgrave, 2022). He has co-authored Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (Rowman & Littlefield, 2021).
He studied at Korea University and the University of Birmingham and held postdoctoral fellowships at the University of Sheffield and Korea University. He was a research assistant professor at Korea University and a Korea Foundation visiting professor at McGill University.
At the University of British Columbia Okanagan, he teaches courses on cultural industries, internet culture, and Asian pop culture. He lives in Kelowna, Canada, while working on his fourth book.
Research Highlights
Latest Publications
Yoon, K. (2022). Diasporic Koreanness in Kim’s Convenience. In Tanter, Marcy and Park, Moisés (Eds.), Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave. Lanham, MD: Lexington Books (Book Chapter) Download the Pre-print version
Yoon, K. (2022). Between universes: Fan positionalities in the transnational circulation of K-pop. Communication and the Public, Online First. (Full text available)
Research Monograph. 2022. New York: Palgrave. LINK (Full text available)
Research Monograph. 2021. Lanham, Maryland: Rowman & Littlefield. LINK
Co-authored with Dal Yong Jin and Wonjung Min.
Research Monograph. 2020. New York: Routledge. LINK
Yoon, K. (2022). Diasporic Koreanness in Kim’s Convenience. In Tanter, Marcy and Park, Moisés (Eds.), Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave. Lanham, MD: Lexington Books (Book Chapter). LINK
Yoon, K. (2022). K-pop Trans/nationalism. In Sahoo, Ajaya (Ed.), Routledge Handbook of Asian Transnationalism. London: Routledge. LINK
Yoon, K. (2021). North Korean Defectors’ Self-representation as the Politics of Refusal. Critical Arts: South-North Cultural and Media Studies. LINK
Yoon, K. (2021). K-pop Pedagogy in the Digital Platform Era. International Journal of Media & Cultural Politics, 17 (2). LINK
Yoon, K. (2021). Micro-celebrities from the North: Young North Korean Defectors’ Vlogging on YouTube. First Monday, 26 (7). LINK
Yoon, K. (2021). Discourse of the Post-COVID 19 New Deal in South Korea. East Asia: An International Quarterly. LINK
Yoon, K. (2021). Digital Dilemmas in the (Post-)pandemic Digital State. Journal of Digital Media and Policy, 12 (1). LINK
For the full list of publications
Google Scholar
Yoon, K. (2018). Global Imagination of K-Pop: Pop Music Fans’ Lived Experiences of Cultural Hybridity. Popular Music and Society, 41 (4): 373–389. LINK
Jin, D. Y. & Yoon, K. (2016). The Social Mediascape of Korean Pop Culture: Hallyu 2.0 as Spreadable Media Practice. New Media & Society, 18 (7): 1277–1292. LINK
Yoon, K. (2014). Transnational Youth Mobility in the Neoliberal Economy of Experience. Journal of Youth Studies, 17 (8):1014–1028. LINK
kyong dot yoon at outlook.com
© 2022