Kyong Yoon

Professor of Cultural Studies

Kyong Yoon is a Seoul-born media researcher. His research focuses on digital media, migration, East Asian popular culture, and youth culture.

Kyong is the author of Digital Mediascapes of Transnational Korean Youth Culture (Routledge, 2020) and Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture (Palgrave, 2022). He has co-authored Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (Rowman & Littlefield, 2021).

He studied at Korea University and the University of Birmingham and held postdoctoral fellowships at the University of Sheffield and Korea University. He was a research assistant professor at Korea University and a Korea Foundation visiting professor at McGill University.

At the University of British Columbia Okanagan, he teaches courses on cultural industries, internet culture, and Asian pop culture. He lives in Kelowna, Canada, while working on his fourth book.

Research Highlights

Latest Publications

Yoon, K. (2022). Diasporic Koreanness in Kim’s Convenience. In Tanter, Marcy and Park, Moisés (Eds.), Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave. Lanham, MD: Lexington Books (Book Chapter) Download the Pre-print version

Yoon, K. (2022). Between universes: Fan positionalities in the transnational circulation of K-pop. Communication and the Public, Online First. (Full text available)

Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture

Research Monograph. 2022. New York: Palgrave. LINK (Full text available)

Transnational Hallyu:
The Globalization of Korean Digital and Popular Culture

Research Monograph. 2021. Lanham, Maryland: Rowman & Littlefield. LINK
Co-authored with Dal Yong Jin and Wonjung Min.

Digital Mediascapes of Transnational Korean Youth Culture

Research Monograph. 2020. New York: Routledge. LINK

Articles (2021 and 2022)

Yoon, K. (2022). Diasporic Koreanness in Kim’s Convenience. In Tanter, Marcy and Park, Moisés (Eds.), Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave. Lanham, MD: Lexington Books (Book Chapter). LINK

Yoon, K. (2022). K-pop Trans/nationalism. In Sahoo, Ajaya (Ed.), Routledge Handbook of Asian Transnationalism. London: Routledge. LINK

Yoon, K. (2021). North Korean Defectors’ Self-representation as the Politics of Refusal. Critical Arts: South-North Cultural and Media Studies. LINK

Yoon, K. (2021). K-pop Pedagogy in the Digital Platform Era. International Journal of Media & Cultural Politics, 17 (2). LINK

Yoon, K. (2021). Micro-celebrities from the North: Young North Korean Defectors’ Vlogging on YouTube. First Monday, 26 (7). LINK

Yoon, K. (2021). Discourse of the Post-COVID 19 New Deal in South Korea. East Asia: An International Quarterly. LINK

Yoon, K. (2021). Digital Dilemmas in the (Post-)pandemic Digital State. Journal of Digital Media and Policy, 12 (1). LINK

Articles (2020 and earlier)

For the full list of publications
Google Scholar

Major Contributions in the 2010s (Select)

Yoon, K. (2018). Global Imagination of K-Pop: Pop Music Fans’ Lived Experiences of Cultural Hybridity. Popular Music and Society, 41 (4): 373–389. LINK

Jin, D. Y. & Yoon, K. (2016). The Social Mediascape of Korean Pop Culture: Hallyu 2.0 as Spreadable Media Practice. New Media & Society, 18 (7): 1277–1292. LINK

Yoon, K. (2014). Transnational Youth Mobility in the Neoliberal Economy of Experience. Journal of Youth Studies, 17 (8):1014–1028. LINK

Inquiries

kyong dot yoon at outlook.com